Encouraging customers to go in the desired direction is at the center of every email marketing campaign. The more successful your strategy, the more likely it is that your company will experience growth. In order to develop an effective campaign, you should embrace the following essential tips to optimize your marketing objectives.

With the emergence of new social media channels, you might think that email marketing is obsolete and shouldn't be included in your marketing communication strategy anymore. Research shows, however, that while a Facebook or Twitter post has a life of only a few hours, an e-mail can influence people for up to 12 days afterward. Besides durable persuasion, this technique entails other advantages that meet marketing objectives and build community.

There is little doubt anymore that marketers need social media. Customers are increasingly social media-oriented, creating more opportunities for brand engagement. However, many marketers don't have a strategy for using social media. As a marketer, sustaining your position on a social media platform can be a challenge, but you can beat your competitors if you use an effective strategy and the latest social media tools. Here are four keys to developing an effective approach to social media marketing:

Social media marketing is a low-cost platform for small businesses to reach potential clients. Few companies operate without a social media presence, and many focus heavilyon the various platforms in hopes of fueling growth. In actuality, email marketing still offers the highest return on investment (ROI)